Our most "Singaporean" identity that we've ever designed!
Yúkan, a project to help reconnect locals to the origins of our seafood through our stomachs. Yúkan seeks to share the best food places in town that offer an innovative/sustainable approach towards seafood consumption. We've teamed up with the team to help support their mission and build a brand that could resonate with our Singaporean foodies.
Using a set of bold colors and typography inspired by the sea, infused with our "Singlish" language into the mix, we've created an identity that is fun, educational, and, most importantly, close to our Singaporean hearts.