The one shot which encompasses it all

Cheong Tai Leung, a seasoned executive and visionary leader, has recently taken on the role of CEO at Kantar Insights Division, APAC, cementing her position as a trailblazer in the global data consulting industry. With a successful 5-year tenure as Regional President, Asia Pacific at GfK under her belt, Cheong is poised to make an even greater impact on brands and consumers across the region.

As a company with a strong heritage in brand values and expression, Kantar recognizes Cheong's exceptional talent and has partnered with her to create a brand profile that reflects her unparalleled expertise and drive.

Our team worked tirelessly to develop a 7-point shooting guide that captures the essence of Cheong's unique value proposition, ensuring that we deliver a visual representation that truly resonates with our audience. With Cheong at the helm, we're excited to witness the positive impact she'll make in bringing greater insights to the global world, and we're proud to support her every step of the way.

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