Edge Capital is an asset management firm that specializes in providing new investment opportunities in Asia for sovereign investors, high net worth individuals, and private companies. The firm prides itself on its commitment to "prudent stewardship," and wanted to convey this value through a grounded and down-to-earth persona. To achieve this, we collaborated with the team to overhaul the existing brand, bringing in a sense of maturity and relatability. Our efforts led to a new brand identity that showcases a primary color of Boston green and features brand photography that captures the intricate colonial structures of Asia.
We also created a new marketing site and collaterals that tell Edge Capital's story in a compelling and engaging manner. Our goal was to establish a brand identity that resonates with the target audience and reinforces Edge Capital's commitment to responsible and reliable investment management.