Catalysing a new consumer behaviour is a platform aggregating all services related to Buy Now Pay Later to democratize access to financial services and promote transparency and honesty. As part of our work with the team, we helped design the brand identity and a one-stop service platform for visitors and members.

By delving into the Buy Now Pay Later culture, we identified recurring trends and patterns, particularly the bitmap patterns of QR payment systems and BNPL platforms. This inspired us to create a design system centred around geometric patterns that evoke a 32-bit system.

The brand was further translated into a platform that contained a news feature, member access, a global repository of all trusted BNPL brands, a data bureau and more.

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