Brand Identity

Cap Advisory Partners

Brand identity design for a modern accounting firm based in Singapore

While most accounting involves collecting, analysing, and reporting all your company's financial data… times have changed, and that's no longer enough. CAP helps get their client's accounts right; they help brands optimize and digitise their financial processes, leading to greater efficiency. ‍ With the recent merger with Beezkorp, an accounting firm boasting more than 25 years of expertise in accounting, it was time for CAP to revitalise its existing brand. We worked closely with their team to create a flexible, elevated, and engaging identity that aligns with their current and future work.

“Just great decision making and solution driven approaches — to revitalise my brand that have staled after 7 years. The work that KINU did for us brought a new fresh direction for CAP and clients are even more committed in their engaging us for the long run."

Charles Chen

Managing Director, CAP Advisory Partners